Monday, April 14, 2014

Exercise 11.1

Coke
Happy Pause for the youth of all ages...

1. Promise of happiness that transcends all generations and ages. and makes you feel young.
2. The illustration shows both young and old people blissfully happy with their coke. The coke is not the main part of the image, it is a subtle piece of the picture of the perfect refreshment for old people and young people. The scene is a familiar diner scene which causes it to attract attention.
3. There is a car of a young couple who look to have been there for a while and it is implied that they were made young by drinking coke OR just that the elderly people can be just as happy as young people when they drink coke.
4. The ad tells readers to go out and order a coke.

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